It was a banner year for Pharrell’s sneaker corner as several footwear selections bearing his named has generated heavy success for his adidas Originals partnership. Of all the hotly coveted items that he’s produced, his collaboration with luxury brand Chanel likely tops that list – and it’s no surprise that getting a pair will be nearly impossible as only 500 pairs will release to the public.
The Chanel x Pharrell x adidas NMD Hu will be available exclusively via a random draw through the chanelatcolette.fr website. The draw begins on Tuesday, November 21st at 10 AM at 8 PM Paris Time (or 4 AM to 2PM EST). Only one entry per person is allowed and the draw will be conducted by a court bailiff. If your name is drawn, you will be sent an email confirmation on November 23rd with instructions on how to purchase and collection shoes from colette within a specified time.
Based on colette’s official statement on the release, it appears that the shoes must be picked up in-store.